Remote
US
$117K–$146K
💰Finance
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Lifecycle Marketing Manager - Onboarding & Activation
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
As a Lifecycle Marketing Manager focused on onboarding and activation, you’ll own the early customer journey from close through first value. This role is centered on creating a product-led, customer centric onboarding experience that helps new customers feel confident, successful, and supported as they get up and running with Boulevard.
You’ll partner closely with Product, Onboarding, Enablement, and RevOps to design lifecycle programs that complement in-product experiences and live onboarding workflows. Your work will ensure that customers understand how to get started, know what success looks like, and reach activation as quickly and smoothly as possible.
You’ll be a strategic owner of our onboarding lifecycle systems, working closely with Ops and Data to ensure programs are timely, targeted, and grounded in real customer behavior. This role is ideal for someone who enjoys shaping early journey experiences, collaborating deeply with Product teams, and translating product usage signals into thoughtful lifecycle touchpoints.
At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $103,000 - $129,000 per year. For all other U.S. locations, the anticipated base salary range is $86,500 - $111,240 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
USD 103,000 - 129,000
Annually
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Health Savings Account (HSA)
Employee Assistance Program
Mental Health Benefits
Stock Options
401(k) / Retirement Plan
401(k) Match
Performance Bonus
Pay Transparency
Fertility Benefits
Parental Leave
Unlimited PTO
Home Office Stipend
Employee Product Discount
