Employer Brand Manager

About the Employee Communications team

We shape how it feels to work at Thumbtack. The Employee Communications team sits at the intersection of culture, communication, and brand. We translate Thumbtack’s mission and strategy into meaningful moments for employees and candidates alike. By bringing together internal communications and employer brand storytelling, we ensure our values are not just articulated, but experienced.

From leadership messaging to recruiting campaigns and key company moments, we create a cohesive narrative that resonates from a candidate’s first interaction through long-term employee engagement, reinforcing who we are and what we stand for at every step.

About the Role

As an Employer Brand Manager, you’ll partner closely with the Director of Employee Communications to shape and execute Thumbtack’s employer brand strategy across external campaigns and internal storytelling. You’ll lead mid-to-large scale initiatives from concept through launch, turning our mission, strategy, and culture into compelling narratives and experiences for candidates and employees. In close collaboration with Recruiting, Employee Experience, Brand, Communications, and external partners, you’ll ensure consistent messaging and seamless execution across channels. With a high degree of autonomy, you’ll use data and stakeholder insight to measure impact, refine programs, and strengthen Thumbtack’s position as a virtual-first employer of choice.

What you'll do 

• Own the day-to-day execution and optimization of key employer brand channels, including LinkedIn and Glassdoor, using a data-driven approach to manage a recruitment marketing content calendar that brings Thumbtack’s mission, culture, and business priorities to life while driving measurable growth in engagement, reach, and brand perception.
• Design and scale an employee advocacy program that empowers employees to authentically share Thumbtack’s story—providing toolkits, content, training, and measurement frameworks to amplify reach, deepen credibility, and strengthen talent attraction.
• Develop data-informed campaigns and storytelling initiatives that increase brand awareness, strengthen talent attraction, and improve key recruiting metrics.
• Partner with Recruiting to enable stronger candidate experiences through compelling pitch materials, messaging frameworks, job description templates, candidate communications, and advocacy-driven touchpoints throughout the hiring journey.
• Lead award submissions and third-party recognition programs to grow Thumbtack’s “best place to work” reputation and industry visibility.
• Collaborate cross-functionally with Brand, Communications, Employee Experience, and external partners to ensure cohesive messaging, clear governance, and seamless execution across initiatives—including employee advocacy enablement.
• Track performance across channels and advocacy programs, analyze results, and translate insights into recommendations that continuously optimize employer brand investments and impact.

In order to be successful, you must bring

• The ability to translate Thumbtack’s business strategy, talent priorities, and culture into compelling employer brand narratives that resonate across channels and stakeholders.
• Strong ownership of end-to-end programs, managing multiple mid-to-large scale initiatives simultaneously while maintaining quality, timelines, and proactive stakeholder alignment across cross-functional partners.
• A strategic and data-informed mindset, using performance metrics and market insights to refine messaging, optimize channel execution, and improve talent outcomes.
• Persuasive communication skills that distill complex ideas into clear, audience-specific content and effectively influence cross-functional partners and senior stakeholders.
• Confidence in navigating ambiguity and shifting priorities, proactively identifying solutions, aligning stakeholders, and driving momentum without waiting for direction.
• The ability to build and sustain trusted partnerships across Recruiting, Brand, Communications, Employee Experience, and external agencies to ensure cohesive messaging and seamless execution.
• A balance of creativity and operational rigor, ensuring campaigns and storytelling are both inspiring, measurable, and aligned to business priorities.

Expected salary ranges

• For candidates living in San Francisco / Bay Area, San Jose, New York City, or Seattle metros, the expected salary range for the role is currently $93,500 - $121,000. 
• For candidates living in Austin, TX or Washington DC metros or in California, Massachusetts, New Jersey, or Washington states, the expected salary range for the role is currently $84,200 - $108,900. 
• For candidates living in all other US locations, the expected salary range for this role is currently $79,900 - $103,400.

Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role.