EMEA Public Sector Marketing Manager

What is The Role

We’re looking for a collaborative and strategic Field Marketing Manager to lead our public sector marketing efforts across the EMEA region. In this role, you’ll develop and implement integrated field marketing plans that support our regional sales teams in engaging with government, defence, education, and healthcare partners. Your work will directly impact our ability to generate awareness, accelerate pipeline, and deepen relationships in this highly strategic and regulated sector.

This is a highly visible and cross-functional role requiring close alignment with public sector sales leadership, partner teams, global campaigns, solution marketing, and external collaborators!

What You Will Be Doing

• Work with the AVP for Public Sector International: Team with the sales leader for Public Sector International and their aligned team to develop and deliver the Public Sector GTM in EMEA, with focus on Defence
• Own the EMEA Public Sector Marketing Strategy: Build and execute field marketing plans tailored to public sector buyers, aligning with regional business priorities and Elastic’s broader go-to-market strategy.
• Collaborate with regional public sector account teams on account-based marketing (ABM), pipeline acceleration, lead follow-up, and bespoke campaigns.
• Partner Closely with the Customers: Collaborate with key customers on delivering joint success with them and their stakeholders.
• Localise and Activate Global Campaigns: Adapt Elastic’s global messaging and programs to regional public sector audiences — ensuring relevance, compliance, and cultural resonance.
• Plan and Deliver High-Impact Events: Lead strategy and execution for public sector events (e.g., roundtables, executive briefings, industry conferences, and third-party sponsorships) that drive engagement and pipeline.
• Collaborate with partner marketing to co-create campaigns with key SIs, resellers, and distributors focused on the public sector.
• Identify and support public sector customers willing to share their stories through webinars, case studies, speaking opportunities, and press.
• Measure, Learn, Improve: Analyze campaign and program effectiveness; track critical metrics and pipeline influence; iterate based on data-driven insights.

What You Bring

• 7+ years of field or regional marketing experience, preferably within a high-growth tech/SaaS environment.
• Experience marketing to or within the public sector (government, defence, education, or healthcare) in EMEA — ideally in more than one market (e.g., UK, DACH, France, Nordics, or Benelux).
• Strong understanding of public sector buying cycles, compliance constraints, and how to engage stakeholders across different levels of government.
• Proven track record of building field marketing programs that influence pipeline and support sales goals.
• Hands-on experience with virtual and physical events, digital marketing tactics, and campaign execution.
• Ability to manage multiple projects in a distributed team environment with agility and autonomy.
• Familiarity with marketing and sales tools (e.g., Salesforce, Marketo, ON24, Splash, Tableau).

Bonus Points

• Experience with Elastic’s solutions (Search, Observability, Security) or open source technology.
• Passion for mission-driven customers and helping public sector organisations modernise with data!