Director, Pricing Strategy

Overview

The Director, Pricing Strategy is a pivotal role, focused on developing and executing pricing strategies to drive the adoption and profitability of Instacart's product offerings for retailers. This role is essential in ensuring that our pricing approach aligns with value-driven outcomes, deepens retailer relationships, and contributes to long-term business growth for both Instacart and our retail partners. You will work cross-functionally with Product, Finance, Sales, Marketing,Legal and Customer Success teams to design scalable, competitive, and innovative pricing frameworks that meet retailer needs and reinforce Instacart’s position as the leading technology partner for grocery retailers.

The Pricing Strategy team is responsible for creating and refining pricing models across Instacart’s enterprise product suite. This team combines market insights, data analysis, and financial modeling to ensure our pricing approach remains competitive, flexible, and reflective of our value proposition. The group works closely with cross-functional teams to introduce new monetization models, optimize pricing structures, and ensure seamless GTM alignment.

About the Job

• Lead the development of pricing strategies for all of Instacart’s product offerings to maximize retailer success and support Instacart's business objectives.
• Design and iteratively optimize scalable pricing and packaging frameworks tailored to diverse retailer segments and geographies.
• Partner with Product and R&D teams to define pricing models for new products and features, ensuring alignment with retailer value and business requirements.
• Conduct competitive benchmarking and market research to continually refine pricing strategies and address retailer needs effectively.
• Implement and oversee go-to-market pricing strategies, including approval processes, discounting policies, and deal desk frameworks for retailer-focused offerings.
• Collaborate with Finance and Revenue Operations teams to model pricing scenarios, validate assumptions, and assess the financial impact of pricing decisions.
• Drive pricing pilots for enterprise solutions and scale improvements across the pricing lifecycle”
• Develop sales-enablement materials to ensure revenue teams can confidently articulate the value proposition of Instacart’s pricing and packaging strategies.
• Lead retailer-focused pricing governance forums to ensure consistent and transparent decision-making around pricing initiatives.
• Partner with Sales Operations to report on pricing performance metrics such as win rates, ARPU, attach rates, and retention, identifying actionable insights to enhance pricing outcomes.

About You

Minimum Qualifications:

• 8+ years of experience in pricing strategy, monetization, strategic finance, or related fields, with a focus on B2B SaaS, platforms, or retail technology.
• Proven success in creating and executing pricing strategies that deliver measurable commercial outcomes.
• Experience with both subscription-based and usage-based pricing models, including predictive financial modeling and ROI analysis.
• Strong analytical capabilities with expertise in scenario modeling, elasticity studies, and conjoint/WTP analyses.
• Exceptional cross-functional leadership skills with demonstrated success influencing and partnering with Product, Finance, Sales, Legal and Marketing teams.
• Excellent written and verbal communication skills with the ability to simplify complex pricing strategies and present them to both internal and external stakeholders.
• Demonstrated ability to think critically, adapt in ambiguous environments, and focus on continuous iteration and learning.
• Experience establishing and managing pricing governance frameworks to deliver structured, cross-functional decision-making.

Preferred Qualifications:

• Experience developing pricing strategies for enterprise solutions, including e-commerce or fulfillment platforms.
• Familiarity with AI and machine-learning product monetization models is a plus.
• Expertise in retailer-focused business models and enterprise-product pricing evolution.
• MBA or advanced degree in business, economics, or a related field.