Senior Director, Brand Marketing

Affirm is building a new kind of payment network—one based on trust, transparency, and putting people first. We empower millions of consumers to spend and save responsibly and give thousands of businesses the tools to grow.

We’re looking for a Senior Director of Brand to help lead the next evolution of how Affirm shows up in the world. This is not a role for people whose comfort zone is making decks about a brand. It’s for someone who wants to build on one—every day, through ideas, storytelling, and action. 

Reporting to the VP of Communications and Brand, you'll lead Affirm's talented Brand & Creative team, uniting design, writing, and brand storytelling under a single, clear vision. You’ll partner across Communications, Social, Partner Marketing and Product Marketing to ensure every story, campaign, and cultural moment feels unmistakably Affirm: confident, clear, and human.

What You’ll Do

• Evolve Affirm’s brand from a static identity into a living, adaptive system — one that generates campaigns, guides product experiences, and inspires creative ideas across every channel.
• Help transform a more than willing brand & creative team from an exclusive role as an in-house studio into a cultural and creative leader within Affirm.
• Build the connective tissue across Brand, Comms, Product Marketing, Partner Marketing and other teams to ensure coherence in how Affirm shows up across all touchpoints.
• Develop bold, culturally relevant creative work that builds distinction, drives participation, and strengthens trust.
• Create frameworks and rituals that help teams move fast and make meaningful work that actually matters.

 

What We’re Looking For

• With 15+ years of experience, you’ve led brand transformations at scale — in-house or agency — and know how to build teams that ship work with cultural and commercial impact
• Proven experience leading multidisciplinary teams across design, copy, and brand expression.
• A builder mindset—you invent new models of brand-building rather than relying on traditional ones.
• Deep understanding of how brand connects with culture, communications, and business outcomes.
• Exceptional creative instincts, clarity in thinking, and strong communication skills.
• Expertise in measurement, next-generation products and tools that can augment and accelerate the work across the team.
• Passion for Affirm’s mission—and belief that credit can work for people, not against them.

Why You’ll Love This Role

Affirm has no centralized marketing department. Some may view this as a bug. The right candidate will see this as a feature to seize upon. You’ll have the rare opportunity to reimagine how a brand moves in the world: faster, braver, and more human while you shape the next chapter of a financial brand seeking to make modern credit be what it should’ve always been: honest.

Pay Grade - U
Equity Grade - 15

Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $285,000 - $355,000
USA base pay range (all other U.S. states) per year: $253,000 - $323,000

Please note that visa sponsorship is not available for this position.