Senior Customer Marketing Manager

The Customer Marketing Team at Fleetio is expanding and has an opportunity for a Senior Customer Marketing Manager to join our team. In this role, you will lead the strategy and execution of programs that turn satisfied customers into active company advocates. This leader will build scalable Customer Marketing initiatives that elevate customer voices across marketing, sales, product, and brand channels.

This role sits within Customer Marketing and will partner closely with Customer Success, Sales, Product Marketing, and Corporate Marketing to identify, nurture, and activate customer champions.

Who you are

The ideal candidate is a strategic builder who understands how to transform customer enthusiasm into measurable business impact. They also combine strategic thinking with strong program execution and relationship-building skills to create meaningful customer stories and Customer Marketing experiences that drive growth.

They are passionate about customer storytelling and know how to identify the right advocates, build strong relationships, and activate them across multiple channels—from case studies and references to events, advisory boards, and community engagement.

This person is both programmatic and relational: comfortable designing scalable programs while also engaging directly with customers to build trust and excitement around participation.

They bring a strong understanding of the customer lifecycle and know how Customer Marketing programs support pipeline generation, brand credibility, product adoption, and retention.

Most importantly, they are highly collaborative and know how to work cross-functionally to align internal teams around the power of the customer voice.

Your impact

• Build and scale a formal Customer Marketing program that supports marketing, sales, and product initiatives.
• Increase the volume and quality of customer proof points, including case studies, testimonials, reviews, and references.
• Develop a structured pipeline of customer champions who actively promote the brand.
• Support revenue growth by enabling sales with customer references and proof stories.
• Elevate the company’s brand credibility through authentic customer storytelling and thought leadership.
• Strengthen relationships with strategic customers through recognition and engagement opportunities, including a Customer Advisory Board.
• Expand participation in events, webinars, advisory boards, and speaking opportunities.
• Partner with Product Marketing to showcase customer outcomes and success narratives.
• Improve the company's presence on review platforms and peer communities.
• Create measurable programs that tie Marketing activities to pipeline influence and customer retention.

Your experience

• 7–9+ years of experience in customer marketing, lifecycle marketing, or related roles.
• Proven success building or scaling Customer Marketing or reference programs.
• Strong track record developing customer stories, case studies, and testimonials.
• Experience partnering with sales teams to support customer references.
• Demonstrated ability to build executive-level customer relationships.
• Strong cross-functional collaboration skills across marketing, product, and customer success.
• Experience managing customer speakers, advisory boards, or events.
• Ability to translate customer success into compelling narratives that support revenue growth.
• Experience with Customer Marketing platforms, CRM systems, and marketing automation tools is a plus.
• Strong project management and program development skills.