Principal Product Manager, AI

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re looking for a Principal Product Manager, AI to continue to chart the course for Webflow’s rapid growth among our largest customers. You will be at the forefront of revolutionizing the way businesses collaborate, innovate, and grow using Webflow. Your leadership and strategic thinking will play a pivotal role in democratizing the power of web development for large-scale organizations, fostering collaboration, and scaling Webflow's impact globally. You’ll craft the strategy for evolving our product to support world-class teams building mission critical web presences for some of the world’s most well-known and fastest growing brands.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $230,000 - $340,000
    • Zone B: $220,000 - $320,000
    • Zone C: $200,000 - $300,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada
    • 260,000 - 390,000

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Application Information:
  • Application deadline: applications accepted on an ongoing basis until position is closed and filled
  • This posting is for an existing vacancy
• Reporting to the Chief Product Officer

As Principal Product Manager, AI, you will lead the strategy for Webflow’s AI Digital Experience Platform and own the AI platform roadmap. You’ll determine how AI can enhance—and sometimes reinvent—our product experience, driving growth and differentiation. You’ll also help define how Webflow builds AI-native products by owning the strategy, execution, and education for internal AI use.

• Own and continuously evolve Webflow’s AI platform roadmap.
• Craft and deliver a unified AI product strategy across the platform.
• Monitor AI performance signals and turn insights into action.
• Translate customer feedback into AI breakthroughs.
• Run market intelligence like a radar system for Gen AI. Assess competitive positions, and pinpoint opportunities and threats. Stay at the forefront of AI science and engineering.
• Collaborate with teams across Product Management, Product Design, Engineering, Corporate Development, Data Science, and User Research to turn market insights into live product initiatives.
• Define and steer GTM strategy for AI-powered products with Sales and Marketing.
• Build and cultivate AI ecosystem relationships.
• Become the internal evangelist for AI-native product thinking, how we operate as an AI-native team, and how we help our customers evolve into AI-native organizations.
• Levels up the org into an AI-native product team through coaching and hands-on examples.

About you:

You’ll thrive as a Principal Product Manager, AI if you:

• Enjoy going deep into technical problem spaces adjacent to how AI is reinventing web development, design, and marketing.
• Builder at heart — prototypes daily, experiments with new models, creates agents, and helps teams improve eval quality.
• 10+ years in product management, Gen AI, ML, Applied AI, and related domains, including leading end-to-end product strategy.
• Strong analytical instincts with a track record of converting insights into high-impact product initiatives.
• Deep expertise in AI and its application in tech products; proven ability to use AI to unlock innovation.
• Exceptional cross-functional collaborator who communicates clearly and rallies diverse teams behind AI initiatives.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally. 
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.