Discord is used by over 200 million people every month for many different reasons, but there’s one thing that nearly everyone does on our platform: play video games. Over 90% of our users play games, spending a combined 1.5 billion hours playing thousands of unique titles on Discord each month. Discord plays a uniquely important role in the future of gaming. We are focused on making it easier and more fun for people to talk and hang out before, during, and after playing games.
As Group Product Marketing Manager for Developer Commerce Solutions, you will drive go-to-market execution for Discord's commerce solutions that enable game developers to sell, gift, and monetize digital goods directly within Discord's platform. You'll execute comprehensive go-to-market strategies for commerce products and features, lead developer education and enablement initiatives, and ensure alignment between Discord's commerce objectives and the needs of game developers and players. This role requires both strategic thinking and hands-on execution to translate commerce initiatives into measurable developer adoption, revenue growth, and player engagement outcomes.
What You'll Be Doing
- Strategic Commerce Product Marketing: Drive go-to-market strategy for commerce products, features, and capabilities to expand adoption and developer revenue opportunities.
- Developer Education & Enablement Strategy: Execute and optimize comprehensive education campaigns for game developers around commerce capabilities, ensuring alignment with overall marketing objectives and target developer audience needs.
- Cross-Functional Commerce Leadership: Build and nurture strong relationships with cross-functional teams, including Developer Relations, Marketing Communications (MarComm), Product, Engineering, Business Development, and Legal, serving as a key liaison between commerce initiatives and marketing execution to ensure seamless collaboration.
- Developer & Player Engagement: Partner with cross-functional teams to develop commerce-focused content, case studies, educational resources, and initiatives that demonstrate the value of Discord's commerce solutions for developers while enhancing player experiences.
- Commerce Metrics & Impact Measurement: Track and report on KPIs for commerce marketing initiatives, including developer adoption rates, transaction volume, gifting behavior, revenue impact, and developer satisfaction, providing data-driven insights to continuously refine commerce communication strategies and demonstrate clear ROI for developer partners.
- Industry Leadership & Thought Leadership: Stay informed about gaming commerce trends, platform economics, social commerce behaviors, and competitive dynamics to identify emerging opportunities and contribute to building Discord's leadership in social gaming commerce innovation.
- Commerce Messaging & Storytelling: Develop compelling narratives for commerce initiatives targeted at diverse audiences, including game developers (indie to AAA), players, press, industry analysts, and platform partners, ensuring consistent messaging across all channels that emphasizes the win-win value proposition of Discord's commerce ecosystem.
What you should have
- 7+ years of product marketing experience with at least 3-4 years in platform commerce, gaming monetization, marketplace/e-commerce marketing, or developer platform marketing, preferably within the gaming industry.
- Passion for gaming communities and a deep understanding of game developer business models, player behavior, social commerce dynamics, and the unique opportunities of monetization within communication platforms.
- Strategic mindset combined with strong execution capabilities and an action-oriented approach to commerce challenges and developer enablement, with proven success in executing marketing strategies that drive feature adoption, revenue growth, and developer satisfaction.
- Deep understanding of gaming commerce ecosystems, in-game economies, social commerce behaviors (particularly gifting), platform monetization models, and developer economics across gaming platforms and social communication tools.
- Exceptional communication and presentation skills, with proven ability to build relationships with cross-functional partners, senior stakeholders, and external developer partners, and effectively communicate complex value propositions to diverse technical and non-technical audiences.
- Demonstrated collaboration and influence skills with experience working cross-functionally and contributing to commerce product strategy and developer partnership initiatives.
- Experience developing content strategies that balance developer education with player experience, and translating technical capabilities into compelling market positioning.
- Strong analytical skills with experience measuring the effectiveness of commerce marketing campaigns, understanding transaction data and commerce metrics, and translating business performance into actionable marketing insights.
- Bonus: Experience with two-sided marketplace dynamics, gaming industry partnerships, or developer platform businesses
Important:
The US base salary range for this full-time position is $256,000 to $288,00 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.
Why Discord?
Discord plays a uniquely important role in the future of gaming. We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank. Join us in our mission! Your future is just a click away!
Discord is committed to inclusion and providing reasonable accommodations during the interview process. We want you to feel set up for success, so if you are in need of reasonable accommodations, please let your recruiter know.
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