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San Francisco, CA (Remote)
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Director of Customer Marketing
At CoLab, we want to help mechanical engineering teams bring life-changing products to the world years sooner. Our customers include the world’s largest, most advanced manufacturing companies – like Ford, Johnson Controls, and Bombardier.
We build AI and collaboration software that helps product development teams complete better, faster design iterations. Any time an engineer needs to make a design decision, they open CoLab. They can visualize and compare designs, discuss them with other people, track comments, and get AI-powered suggestions based on their organization’s collective technical knowledge.
Our customers are some of the most advanced hardware companies in the world. They’re designing electric vehicles, heavy machinery, aerospace systems, and complex industrial equipment. Inside those companies, there are often dozens or hundreds of engineers who could benefit from CoLab — but haven’t heard our story yet.
As Director of Customer Marketing, your job is to change that. You will own expansion pipeline at CoLab. Your mission is to design marketing campaigns that open doors inside our existing customer base, helping account teams reach new stakeholders, new teams, and new opportunities.
This is not a lifecycle marketing role. You’ll operate more like a campaign architect embedded with our account teams. You’ll identify expansion opportunities, design compelling offers that resonate with engineers and engineering leaders, and rally the marketing team to bring those campaigns to life.
Sometimes that might look like:
Your job is to figure out what will get the right people inside our customers excited about CoLab — and then make it happen.
You’ll also own how CoLab shows up in the market through our customers. We work with companies building incredible products. That should be obvious to anyone evaluating CoLab. You’ll ensure our customer stories — case studies, engineering spotlights, and customer-led content — consistently reinforce that perception.
Success in this role means two things:
You like owning real outcomes, not just producing assets or supporting other teams. You’re comfortable operating in ambiguous territory, figuring out where opportunities exist inside large organizations, and designing creative ways to reach the right people.
You’re energized by questions like:
You’re also someone who knows how to get things done in a small, high-performing team. You don’t need to personally execute every part of a campaign. Instead, you’re great at defining the offer, aligning stakeholders, and rallying the right people to deliver it.
And when a customer builds something incredible using CoLab, your instinct is to make sure the market hears about it.
Bonus:
