Senior Product Marketing Manager, AI

About the role

We’re looking for a Senior Product Marketing Manager, AI to own product marketing for Circle’s AI Agents, AI Workflows, AI Copilot, and other emerging AI-powered capabilities across the platform.

This role sits at the intersection of product innovation, customer education, and adoption. AI at Circle is not a side feature, it’s a core part of how communities onboard members, deliver value, automate work, and scale sustainably. Your job will be to help customers understand what’s possible, how to use AI effectively, and why Circle’s approach to AI is meaningfully different.

You’ll partner closely with the Applied AI Product and Engineering org, Growth, and Customer Success to bring new AI capabilities to market, drive adoption, and shape how Circle’s AI story is told internally and externally. You’ll report to the Head of Product Marketing and play a critical role in defining how AI becomes practical, trustworthy, and valuable for our customers.

This is one of Circle’s most visible and strategically important product areas.

What you'll be doing

Own messaging and positioning for Circle’s AI capabilities.
Define and evolve how we talk about AI Agents, AI Workflows, AI Copilot, and automation across Circle. Translate powerful technical capabilities into clear, outcome-driven customer value.

Drive adoption-focused go-to-market for AI features.
Guide go-to-market strategy for AI launches with a heavy emphasis on activation, education, and real-world usage. Success in this role is measured by adoption and impact, not just launch noise.

Craft high-impact copy and narratives around AI.
Write and oversee AI-related product content across the website, in-product surfaces, lifecycle campaigns, sales decks, and launch assets. Maintain a high bar for clarity, accuracy, and brand voice.

Create customer education and enablement at scale.
Develop guides, examples, templates, workflows, and best practices that help customers confidently use AI agents and workflows in their communities.

Enable internal teams on AI positioning and usage.
Work closely with Sales and Customer Success to create enablement materials, FAQs, demos, and training that help teams explain, sell, and support Circle’s AI capabilities responsibly and clearly.

Partner deeply with Product and Engineering.
Stay close to roadmap, technical constraints, and product intent. Influence product decisions by bringing customer insights, adoption data, and messaging implications into the development process.

Champion responsible, trustworthy AI.
Help ensure Circle’s AI messaging is accurate, grounded, and aligned with customer trust. Avoid hype, overpromising, or vague claims in favor of clarity and real outcomes.

Contribute to Circle’s broader product narrative.
Ensure AI fits cohesively into Circle’s overall positioning as a growth system for serious community businesses.

What you'll need to be successful

• Strong alignment with our values. Find our values on our career page if you haven’t read up on them yet.
• You are proficient in English (spoken, written, and reading) at a CEFR Level C1 / ILR Level 5.
• 5+ years of product marketing experience, preferably within a high-growth, software company environment, with a strong emphasis on messaging, positioning, and copywriting.
• 5+ years of product marketing experience, preferably within a high-growth, software company environment, with a strong emphasis on messaging, positioning, and copywriting.
• A commitment to excellence and craft. We sweat the small details. We obsess over copy, clarity, and consistency. We hold a high bar for how our product and brand show up in the world, and we expect you to do the same.
• Exceptional written communication skills. You are an excellent writer and editor. In a fully remote, async company, writing is one of your most important tools.
• Proven ability to create high-impact messaging that resonates with diverse audiences and drives real outcomes, from product adoption to revenue growth.
• Strong storytelling and simplification skills. You’re able to take complex product surfaces and translate them into clear, compelling narratives that customers immediately understand and value.
• Experience crafting positioning frameworks and leading go-to-market strategies for new product launches, working cross-functionally from strategy through execution.
• A deep understanding of customer personas and pain points, and a demonstrated ability to address them through thoughtful, customer-first messaging.
• A strong sense of ownership. You take responsibility end-to-end, from defining the problem to shipping the solution and measuring impact. You don’t wait to be told what to do, and you care deeply about the outcomes of your work.
• A track record of effective cross-functional collaboration with Product, Growth, Sales, and Customer Success to deliver successful launches and campaigns.
• A strong work ethic and comfort with high expectations. We’re a fast-growing, venture-backed company with ambitious plans. This role is high-impact and high-accountability, and it’s best suited for someone who thrives in that environment.

Bonus Points

• You’re a growth marketer turned PMM (or have spent meaningful time in growth), and naturally think about messaging in, funnels, experimentation, and how positioning decisions drive real adoption, activation, and revenue impact.
• You’ve worked on AI-powered products or surface areas, and know how to bring agents, workflows, or automations to market with clarity, trust, and a focus on real customer value.

$140,000 - $160,000 USD per year

The cash compensation range shown is a starting point. In addition to equity, benefits and perks, your cash compensation is subject to an annual review and increase on a once per year basis.