Principal Product Manager, Consumer Innovation

Overview

Instacart’s Shopping Experience team is focused on making it effortless for people to discover, plan, and shop the food that fuels their lives. We’re building intuitive, trustworthy experiences that help customers find inspiration, make healthier choices, and get from idea to checkout with confidence.

We’re looking for a Principal Product Manager to lead our Meals & Health product area. In this role, you will shape the vision, strategy, and roadmap for how Instacart helps customers plan meals, honor dietary needs and preferences, and discover better-for-you options—all within a seamless shopping journey used by millions of customers every week.

You’ll partner closely with design, research, engineering, data science, and go-to-market teams to translate deep user empathy into delightful, impactful products. This is a highly visible, zero-to-one opportunity—ideal for someone who thrives in ambiguity, rolls up their sleeves to execute, and loves building startupy products within the scale of Instacart.

About the Job

• Own the end-to-end product strategy and roadmap for Meals & Health within Shopping Experience, driving zero-to-one bets from discovery through scaled launch and iteration.
• Partner with design and research to deeply understand customer needs across inspiration, meal planning, dietary filters, and health-forward discovery; translate insights into simple, elegant product experiences.
• Define success metrics and run a rigorous experimentation program (A/B tests, multivariate tests) to improve core outcomes such as engagement, conversion, retention, and basket healthfulness.
• Work cross-functionally with engineering, data science, operations, partnerships, legal, and privacy to deliver responsibly built features at scale, balancing speed with quality and compliance considerations.
• Build alignment across diverse stakeholders, communicate tradeoffs and decisions with clarity, and ruthlessly prioritize to maximize customer and business impact in a fast-paced environment.

About You

Minimum Qualifications

• 8+ years of product management experience building consumer products, including ownership of end-to-end user experiences from discovery through launch and iteration.
• Proven track record shipping zero-to-one products with measurable impact (for example: improved conversion, retention, or engagement) and scaling them to broad adoption.
• Hands-on experience collaborating with product design and user research to convert insights into clear PRDs, prototypes, and shipped features.
• Data fluency with experimentation and analytics (for example: defining success metrics, partnering on A/B tests, interpreting results; SQL proficiency or equivalent analytics tooling experience).
• Experience operating in highly cross-functional environments, influencing without authority, and aligning multiple stakeholder groups to a clear roadmap.
• Bachelor’s degree in a relevant field (such as Computer Science, Engineering, Design, Business, or a related discipline) or equivalent practical experience.

Preferred Qualifications

• Experience in health, nutrition, wellness, or other regulated consumer product spaces.
• Background in e-commerce, marketplaces, personalization/recommendation systems, search, or content experiences.
• Startup or “startup within a startup” experience leading products from zero-to-one in high-ambiguity, fast-moving environments.
• Familiarity with third-party integrations relevant to meals and health (for example: recipes, nutrition data, or health data platforms).
• Exceptional storytelling and communication skills, including the ability to drive alignment across executive and cross-functional audiences.