Principal Product Builder (Product Manager), Rep Execution

Why this role exists

The cost of going from idea to working prototype has collapsed. One person with taste, strong judgment, and AI tools can now do what used to take a team and a sprint cycle. The PM role is not disappearing, but the version that stops at specs and handoffs is.

Apollo is hiring for what comes next. We call them Product Builders. People who combine product judgment, domain depth, and AI-native execution. People who can go from customer insight to prototype to shipped product without waiting for someone else to move first.

This role owns Rep Execution. The system that helps reps and managers decide where to focus, take action, and improve performance. It spans Book of Business, Lists, Tasks, Next Best Action, and rep + manager analytics.

These are some of the highest-frequency workflows in Apollo and a direct lever on productivity, adoption, and meetings booked. Today, too much of this experience is fragmented, reactive, and harder than it should be. Priorities are unclear. Execution takes too many steps. Analytics explain what happened, but do too little to shape what should happen next.

This is the opportunity: build the system that turns coverage into action and action into results.

What you will own

• The vision, strategy, and roadmap for Rep Execution
  
• The core products reps and managers use to prioritize work, take action, and inspect performance
• Product areas spanning Book of Business, Lists, Tasks, Next Best Action, and rep + manager analytics
  
• A more unified execution loop across planning, prioritization, action, and feedback
• Product quality across these surfaces, including usability, adoption, instrumentation, and business impact
• Cross-functional alignment across adjacent areas including Dialer, Sequences, Workflows, Recommendations, and Analytics
• The long-term evolution of Apollo into the operating system for rep execution
  
  

What you will do

• Get close to customers and internal teams to understand how reps and managers actually work, where time gets lost, and what drives results
• Set product strategy for how Apollo should help teams decide where to focus, what to do next, and how to improve over time
• Prototype quickly using tools like Claude Code, Cursor, and other AI-native workflows to validate ideas before scaling investment
• Write clear product requirements, make hard tradeoffs, and partner closely with design and engineering to ship high-quality products
• Reduce fragmentation across Lists, Tasks, Analytics, Sequences, Dialer, and Workflow surfaces to create a more coherent execution system
• Partner with data and analytics teams to measure whether what you shipped changed behavior and moved business outcomes
• Drive alignment across Product, Engineering, Design, GTM, Support, and Enablement so launches land well and adoption follows
• Introduce new capabilities that raise the bar for sales execution, including smarter prioritization, AI-assisted workflows, and more actionable insights
• Operate as a senior product leader, shaping not just roadmap, but product quality, team standards, and direction

What we are looking for

• 7+ years of product management experience, including ownership of complex product areas and cross-functional initiatives from strategy through launch.
• AI-native builder. You use tools like Claude Code, Cursor, or similar to prototype, validate, and accelerate execution. You can point to things you built or shipped, not just specs you wrote.
• Principal-level ownership. You have owned a meaningful product area with company-level visibility and shaped strategy across multiple teams or surfaces.
• Strong product judgment. You know how to find the highest-leverage problems, make hard tradeoffs, and protect focus.
• High agency. You create clarity in ambiguous environments and move work forward without waiting for perfect structure.
• Deep empathy for reps and managers. You understand the daily rhythm of sales execution because you have lived it or built for it at depth.
• Execution excellence. You define, ship, measure, and iterate without thrash. You treat shipping as the start of the work, not the end.
• Technical fluency. You can engage credibly with engineering on systems, performance, instrumentation, and AI-assisted workflows.
• Domain expertise. You have built for sales execution, rep productivity, tasking, recommendations, analytics, dialers, sales engagement, or adjacent workflow products.
• Strong influence. You align teams, build trust quickly, and lead through clarity, not org chart authority.

Nice to have

• Experience in sales engagement, conversation intelligence, revenue intelligence, CRM, or pipeline workflow products
• Experience building for SDRs, AEs, frontline managers, or RevOps
• Experience using analytics and experimentation to drive workflow change and adoption
• Experience building AI-assisted workflows or recommendation systems into production products