About Vercel:
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.
Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.
The Partner team at Vercel is charged with accelerating our growth with partners. As a Partner Lead, APAC, you will play a pivotal role in helping to establish, and grow our partner ecosystem with Technology and Solution partners.
This is a senior individual contributor role for a builder. You will define the strategy, activate priority partners, and generate meaningful partner-sourced and partner-influenced pipeline. You’ll work cross-functionally across Sales, Marketing, Product, and Leadership to establish Vercel as a strategic platform within the APAC ecosystem.
If you are energized by creating net-new revenue streams, shaping GTM strategy with partners, and turning early-stage relationships into scaled growth engines, this role is for you.
What you will do:
Build and Scale the APAC Partner Ecosystem
- Define and execute Vercel’s APAC partner strategy across Technology and Solution partners.
- Identify, recruit, and activate high-impact regional and global partners.
- Establish scalable engagement models that drive measurable pipeline and revenue.
Drive Partner-Sourced & Influenced Revenue
- Develop joint GTM plans with partners to generate partner-sourced and partner-influenced pipeline.
- Lead co-sell motions, account mapping, and opportunity acceleration in partnership with regional Sales leaders.
- Own revenue targets tied to partner performance and ecosystem contribution.
Develop Strategic Relationships
- Build executive-level relationships with alliance leaders, practice heads, and GTM stakeholders.
- Serve as the primary point of accountability for strategic partner success in APAC.
- Align partner objectives with Vercel’s growth priorities.
Solution & Offering Development
- Collaborate with Solution partners to package and bring Vercel’s AI Cloud and frontend platform offerings to market.
- Identify repeatable use cases, industry plays, and reference architectures that unlock scale.
- Provide structured feedback to Product and Marketing based on regional partner and customer insights.
Enablement & Ecosystem Activation
- Lead partner enablement initiatives to ensure technical, sales, and marketing readiness.
- Equip partners with messaging, positioning, and use-case clarity to successfully sell Vercel.
- Represent the APAC partner voice internally and ensure alignment across teams.
About you
- 7+ years in business development, partner management, and/or sales roles at high growth tech company
- Proven track record of building partner-sourced pipeline from zero to multi-million-dollar impact.
- Strong understanding of frontend technologies, cloud infrastructure, and AI development ecosystems.
- Existing APAC partner network (agencies, GSIs, hyperscalers, technology partners) that you can activate.
- Experience driving co-sell motions and working closely with regional sales teams.
- Executive presence with the ability to influence senior stakeholders internally and externally.
- Highly collaborative, action-oriented, and motivated by exceeding ambitious growth targets.
Benefits:
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
