Lifecycle Marketing Manager

About the Role

Credible is seeking a data-driven, results-oriented Lifecycle Marketing Manager to join our Lifecycle Marketing team. Lifecycle marketing plays a critical role in driving user engagement, conversion, and revenue across our core verticals (Student Loans, Personal Loans) and ancillary products (e.g., credit cards, high-yield savings, HELOC, insurance), with strong executive visibility and measurable impact on company performance. You’ll help drive campaign strategy and execution, focusing primarily on email to engage users and move them through the funnel.

This is a full-time, individual contributor role reporting into Lifecycle Marketing leadership.

The ideal candidate thrives in a fast-paced environment, loves working with data, and enjoys cross-functional collaboration to build impactful campaigns. This role offers the opportunity to influence lifecycle strategy and performance across multiple high-impact initiatives.

You will:

• Drive the planning, execution, optimization, and reporting of lifecycle email campaigns
• Develop and execute automated lifecycle campaigns, including user-triggered drip series, recurring scheduled sends, transactional communications, and one-time campaigns.
• Develop data-driven audience strategies, including targeting frameworks and eligibility logic to improve campaign accuracy and performance.
• Write and optimize clear, persuasive email copy tailored to different audience segments, incorporating dynamic content and personalization best practices.
• Partner with our Marketing Automation Team for technical execution, including template production, journey builds, audience segmentation, and QA.
• Lead A/B and holdout testing across lifecycle campaigns. Analyze performance to identify key drivers of engagement and revenue, translate insights into actionable recommendations, and communicate results to team and leadership stakeholders.
• Contribute to recurring lifecycle planning cycles, develop lifecycle strategies (e.g., new communication flows or journey structures), and support the creation of business cases.
• Collaborate with Business Intelligence, Product, Engineering, and Legal to align on data needs, content, compliance, and timing.
• Research lifecycle strategies and competitor tactics to identify areas for innovation.
• Support lifecycle marketing for additional programs, channels, or cross-sell efforts as team needs evolve.

Requirements:

• 5–9 years of experience in lifecycle or email marketing in a B2C environment.
• Hands-on experience with enterprise marketing automation platforms (e.g., Salesforce Marketing Cloud [preferred], Braze, Iterable, or comparable tools) and working with large databases.
• Experience modifying basic HTML and using dynamic content.
• Strong understanding of segmentation, dynamic content, and email personalization strategies.
• Analytical mindset with the ability to interpret campaign performance and apply insights.
• Knowledgeable of best email practices, including brand consistency, CAN-SPAM, and deliverability.
• Excellent written and verbal communication skills; strong cross-functional collaborator.
• Highly detail-oriented and organized; able to manage multiple projects simultaneously.
• Bachelor’s degree in Marketing, Communications, Economics, or related field—or equivalent experience.

Nice to have:

• Experience with financial products such as loans or insurance, or working in a FinTech or startup environment.
• Familiarity with tools like Looker or Tableau for data visualization.
• Basic understanding of SQL.
• Exposure to multi-product or multi-vertical lifecycle strategy.
• A creative mindset with a test-and-learn approach.

Credible is open to hiring candidates in the following locations: California, Florida, Georgia, Illinois, Kansas, Kentucky, Maine, Massachusetts, Michigan, Missouri, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington