Growth Marketing Lead

At Linear, we're building the product development system for teams and agents. AI is fundamentally changing how software gets built, and we’re shaping the tools this new era requires.

Founded in 2019, Linear has become the platform of choice for more than 25,000 companies (including OpenAI, Coinbase, and Ramp) to plan, build, and ship their products. Today, our team is distributed across North America and Europe, and we’re continuing to grow internationally. What unites us is relentless focus, fast execution, and a deep care for software craftsmanship.

Our goal is to make Linear inevitable. For product managers, engineers, startups, and enterprises, we want to create momentum around the brand and the product so that Linear feels like the only choice for building great software. This role will help cultivate that momentum.

We're looking for a growth marketer who knows how to move numbers. That means owning paid acquisition, lifecycle marketing, and the full self-serve funnel, and doing it with the kind of rigor and systems thinking that compounds over time. You'll work closely with RevOps and sales on targeted account-based marketing plays, and take ownership of our growth programs (startup, creator, affiliate), but the centre of gravity here is performance and distribution.

We're not interested in growth hacking. We think in sustainable programs, not quick wins, and brand always comes first.
The marketing team is small but has an outsized impact, and we intend to keep it that way. You'll have real influence on how Linear grows, and you'll be encouraged to take ownership and deploy tooling and practices that help you be more effective.

We’re not interested in growth hacking. We think in sustainable programs, not quick wins, and brand always comes first.

The Marketing team is small but has an outsized impact, and we intend to keep it that way. You’ll have real influence on how Linear grows, and you’ll be encouraged to take ownership and deploy tooling and practices that help you be more effective.

Location & work mode

What you’ll do

• Own paid acquisition across search, social, and other relevant channels, building campaigns that perform and scale
• Drive lifecycle marketing across the full funnel, from activation through to upgrade and expansion
• Develop and execute ABM programmes targeting high-value accounts in partnership with sales
• Own Linear's growth programmes (startup, creator, affiliate) as scalable, well-run initiatives
• Partner closely with Product and RevOps to influence onboarding, activation, and upgrade moments
• Use AI and automation tools actively to move faster and do more. This is a core part of how we expect this role to operate, not a nice-to-have

What we’re looking for

• 6+ years in growth marketing at a B2B SaaS company, with hands-on experience in paid media, lifecycle, and ABM
• Deep familiarity with self-serve and product-led growth funnels, and how sales-led motions sit alongside them
• Someone who started in growth in the last few years and has grown up with AI tooling. You default to automation, actively tinker with what's emerging, and use it to do work that would otherwise take a team
• Comfortable with data. Ideally you know SQL and can dig into metrics yourself
• Systems thinker who designs processes that scale, not just campaigns that run
• Good judgment and taste. You can prioritise independently and know when something isn't working
• Comfortable with ambiguity and building from scratch

What we offer

We're a small, focused team that cares deeply about the quality of our work and the people we do it with. Here's what you can expect:

• Competitive salary and equity
• Employee-friendly equity terms including early exercise in the US and extended exercise windows
• Daily meal and coffee stipend on every workday
• Paid co-working space or desk
• Health coverage (based on country requirements)
• 5 weeks paid vacation, plus local statutory holidays
• 4 months paid parental leave
• Paid month off after 4 years & every 2 years thereafter
• Regular team events and off-sites
• Remote-first with no required commute

Learn how we think and work

• A story about our mission: Read Me
• How we work: Designing remote work at Linear
• Our CEO and co-founder, Karri at 20VC: How to Grow Capital Efficiently in a World of BS Growth
• Make an Org Chart You Want to Ship — Advice from Linear on How Heirloom Tomatoes Should Inspire Team Design
• Building our teams: Why and how we do work trials at Linear
• A video series: Conversations on Quality
• Read about our recent Series C Fundraise and Giving our team liquidity

Linear is an equal opportunity employer. We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.