Developer Advocacy Director

About the Role:

We are looking for a Developer Advocacy Director to join our Developer Experience team. This role leads a team of Developer Experience Engineers who operate as internal entrepreneurs: identifying developer problems, validating them in the field, and solving them at scale by any means necessary.

Vercel Labs acts as customer zero for the Vercel platform. The team builds real applications, pushes the edges of the product, and turns friction into shipped improvements, scalable developer systems, and high-leverage technical artifacts. This is not a traditional developer evangelism role — it is a product- and outcome-oriented evolution of developer relations.

You will report to the VP of Developer Experience and work closely with Product, Engineering, Design, and Marketing to shape how developers experience and adopt Vercel in an era of agent-driven development.

If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.

What You Will Do:

• Redefine and lead the DevRel function as a systems-level discipline, evolving it from awareness and feedback into an entrepreneurial engine that solves developer problems at scale across the full DevRel lifecycle.
• Set strategy and direction for Vercel Labs, guiding teams that build, ship, and iterate on real-world projects to uncover friction, validate opportunities, and influence product direction.
• Operationalize agent-first developer advocacy, using agentic tools and workflows to scale technical content, examples, documentation, education, and outreach — including authoring content with agents and for agent consumers.
• Turn developer insight into durable product impact by establishing tight feedback loops with Product and Engineering and ensuring validated problems lead to shipped solutions.
• Define the technical and narrative standard for how Vercel demonstrates modern web and agent-native development through reference architectures, demos, benchmarks, and opinionated guidance.
• Measure and optimize DevRel impact, tying Labs output to developer activation, retention, expansion, and ecosystem growth rather than vanity metrics.

About You:

• Experience leading a DevRel, Developer Advocacy, or equivalent technical program with ownership across strategy, execution, and measurable outcomes.
• Strong technical depth in modern web development and platform architecture, with the ability to guide teams building production-grade examples and systems.
• Demonstrated ability to act as an internal entrepreneur, taking ambiguous developer problems from discovery through validation to scalable solutions.
• Hands-on familiarity with agent-driven development, including LLMs, agent tooling, and emerging developer workflows, and a point of view on how these change the discipline of DevRel.
• Track record of influencing product direction through developer insight, prototypes, experiments, or direct contribution.
• Comfort operating in high-ambiguity environments, making tradeoffs and prioritization decisions based on leverage and impact.

Bonus If You:

• Have helped evolve DevRel beyond traditional evangelism or community-only models.
• Have built systems that scaled developer impact without proportional team growth.
• Have authored or shipped technical work used by large developer audiences.
• Have worked closely with research, incubation, or “labs” teams in fast-moving product organizations.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $200,000-$300,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. 

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.