Important: 1Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth.
About 1Password
At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.
If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.
We’re seeking a strategic, analytical, and collaborative marketing leader to lead global campaign strategy and fuel the demand engine at 1Password. This critical leader will translate company growth targets into actionable campaign strategies and ensures our campaigns, programs, and tactics drive measurable pipeline impact across regions and segments.
The Senior Director, Global Campaigns, reporting to the VP, Demand Gen & Growth, will lead a high-performing team responsible for orchestrating data-driven, cross-channel campaigns that accelerate new logo acquisition, expansion and cross-sell across all customer segments globally at scale. This high-impact strategic role will act as the cross-functional marketing leader, aligning teams across Growth, Product Marketing, Brand, Lifecycle, Regional Marketing, Sales, and Revenue Operations to deliver cohesive, pipeline-driving go-to-market programs.
This is a remote opportunity within Canada and the US.
What we're looking for
- 15+ years of marketing leadership with significant experience driving global, cross-channel campaign strategies and demand generation in B2B SaaS or adjacent industries.
- Demonstrated experience achieving pipeline and revenue targets.
- Experience acting as a unifying force across marketing functions, bringing structure, clarity, and cohesion to complex, multi-team go-to-market efforts.
- Strong financial and analytical acumen — able to translate strategy into pipeline math and ROI.
- Proven ability to lead cross-functional teams toward shared revenue outcomes.
- Proven track record building and mentoring high-performing teams.
- Strong analytical mindset with deep experience using data to shape decisions and optimize campaigns.
- Excellent storytelling and communication skills — capable of influencing executive stakeholders.
Experience managing lifecycle and demand generation campaigns at scale.
What you can expect
Lead Global Campaign & Lifecycle Strategy with Pipeline Accountability
- Set global campaign-sourced and campaign-influenced pipeline targets and take accountability for delivery against quarterly and annual goals.
- Translate company growth objectives into clear pipeline plans spanning acquisition, deal acceleration, expansion, and cross-sell.
- Define how lifecycle and email marketing programs support pipeline creation, deal progression, increased deal size, and customer expansion.
- Build pipeline forecasts and pacing models in close partnership with Marketing Analytics and RevOps, connecting campaign strategy, lifecycle motions, and expected outcomes.
Build & Scale a High-Performing Team
- Build, hire and develop a global team of campaign and lifecycle marketers, setting clear expectations tied to pipeline and closed/won outcomes.
- Lead cross-functionally through influence as well as authority, enabling alignment and accountability across teams that do not directly report into this role.
- Establish scalable frameworks for campaign planning, lifecycle orchestration, execution, measurement, and optimization.
- Foster a culture of ownership, experimentation, and performance, with a strong bias toward business impact.
Lead Integrated, Cross-Functional Go-to-Market Programs
- Serve as a key cross-functional marketing leader who brings together Growth, Product Marketing, Brand, Lifecycle, Regional Marketing, Sales, Customer Success, and RevOps around shared pipeline objectives.
- Drive alignment across marketing functions to ensure campaign, lifecycle, content, and launch efforts are planned and executed as a cohesive system rather than siloed initiatives.
- Partner with Product Marketing and Brand to translate positioning and narratives into campaign and lifecycle programs that resonate across regions and segments.
- Align closely with Revenue & Segment Marketing to ensure marketing efforts support account strategies, deal acceleration, expansion, and cross-sell motions.
Drive Performance, Forecasting & Investment Decisions
- Define and take accountability for achieving success metrics for global campaigns and lifecycle programs, with a focus on pipeline contribution, velocity, deal size, and expansion.
- Develop and communicate the campaign and lifecycle performance insights that underpin pipeline reviews, forecasting cycles, QBRs, and executive updates, in partnership with RevOps and cross-functional leaders.
- Use performance data and insights to guide investment decisions, prioritize initiatives, and close pipeline gaps.
- Lead the campaign and lifecycle budget planning and allocation process, reallocating resources based on ROI and pipeline performance.
USA-based roles only: The annual base salary for this role is between $200,000 USD and $300,000 USD plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The annual base salary for this role is between $187,000 CAD and $281,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
This posting is for an existing vacancy.
Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.
How we work with AI
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password.
This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process.
Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.
What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
Health and wellbeing
👶 Maternity and parental leave top-up programs
🩺 Competitive health benefits
🏝 Generous PTO policy
Growth and future
📈 RSU program for most employees
💸 Retirement matching program
🔑 Free 1Password account
Community
🤝 Paid volunteer days
🏆 Peer-to-peer recognition through Bonusly
🌎 Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.
You belong here.
Important: 1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form. For additional information see our Candidate Privacy Notice.
