Bynder goes far beyond managing digital assets. Our AI-powered digital asset management platform enables teams to conquer the chaos of proliferating content, touch points, and relationships in order to thrive.
With intuitive, AI-powered solutions that enhance content creation, simplify asset discovery, and maximize the value of every asset, we are the brand ally that unifies and transforms the creation and sharing of assets—inspiring teams, delighting customers, and elevating businesses.
Join our global team of 600+ ‘Byndies’ and contribute to shaping the future of digital asset management! As a leader in the industry, our AI capabilities empower over 1.4M users across 3,700+ organizations, including Spotify, Puma, Five Guys and Icelandair to work smarter with their content. With a commitment to innovation and a presence in seven offices worldwide, Bynder offers a dynamic environment where you can make a real impact.
Ready to grow your career by helping the world's leading brands create exceptional content experiences and thrive? Explore this opportunity and apply now to join our talented team.
Job Description
To build and lead the integrated campaign strategy, translating market insights into clear campaign narratives and frameworks, and orchestrating their activation across channels, regions, and cross-functional teams.
This is a senior individual contributor role with dotted-line influence over Campaign Managers and Program Managers. You will set strategic direction, campaign narratives, prioritisation, and planning frameworks—partnering closely with Content and Creative teams, while enabling Campaign Managers to deliver execution at scale that drives awareness, demand, and pipeline.
What This Role Enables for the Business
- A unified, story-led GTM engine
- Faster reaction to market opportunities
- Stronger integration between Product, Sales, and Marketing
- A repeatable blueprint for high-performing campaigns
Key Responsibilities
- Ensure campaigns align with broad GTM strategy, product priorities, and revenue goals.
Identify and track key market moments - enabling faster, sharper, and more relevant campaign activation.
Industry trends
- Seasonal opportunities
- Competitive openings
- Customer sentiment shifts
- Breaking news and market signals
Identify which moments to activate on and turn them into:
Micro-campaigns
- New creative angles
- Sales narratives
- Content opportunities
- Rapid-turn social or digital activation
- Develop end-to-end campaign blueprints that deliver actionable, cohesive, and repeatable campaigns so strategic intent becomes high-impact execution.
- Partner with Campaign and Program Managers to translate strategy into actionable plans.
- Orchestrate regular cross-functional ideation sessions, ensuring the right teams (Brand, Product Marketing, Digital, Sales) contribute insights that shape new campaign concepts
- Facilitate the creative process by unlocking collaboration, encouraging bold thinking, and ensuring ideas align with strategic narratives and market opportunities
- Provide structured guidance and strategic feedback that elevates messaging, creative direction, and execution across all channels
- Partner closely with Brand & Creative teams to maintain narrative consistency and ensure concepts are translated into cohesive, compelling campaign assets
- Guide the Program Manager in prioritization, workflow, and process improvement
- Own the measurement framework in partnership with RevOps—defining KPIs campaign and channel performance, and feeding insights back into future strategies for continuous optimisation.
Key Requirements
Experience
- 8–10+ years in integrated marketing, demand generation, or campaign roles
- Proven track record driving campaign strategy, narrative development, and multi-channel orchestration
- Experience influencing cross-functional teams without formal management responsibility
- Strong background in B2B SaaS (preferred) or multi-touch campaign environments
Success Measures (KPIs)
- Strength and clarity of annual/quarterly integrated campaign strategy
- Quality and effectiveness of campaign narratives and creative direction
- Speed and success of “market moment” activations
- Strategic alignment across GTM functions
- Pipeline creation and influence (campaign-driven)
- Improvement in campaign consistency, coherence, and creative impact
- Team feedback on clarity, leadership, and strategic direction
