Product Manager II - Workflow Core

About Us HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users  with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames. Our People With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home. Our Impact As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen. Why Join HighLevel?  - Collaborative Culture: A passionate and driven team. - Ownership and Responsibility: It’s never somebody else’s job. - User-Centric: Focused on adding value for our users. - Agility: Fast delivery using lean principles, going to market in weeks instead of quarters. - Innovation: Good ideas always get tested. - Team Care: We take care of our team so they can take care of our users. - Continuous Improvement: Embracing constant and iterative improvement. - Learning Opportunity: Learn how to scale a B2B SaaS startup and build impactful products. About the Team The Workflows Module is the key component of HighLevel’s automation engine, enabling agencies and businesses to create powerful, automated workflows that enhance efficiency, save time, and improve outcomes. By integrating with multiple product areas within the HighLevel platform, the Workflows Module empowers users to streamline processes, nurture leads, and manage tasks seamlessly. As part of the team, you’ll work on improving existing capabilities within workflows, conceptualizing new workflow features, and delivering solutions that drive adoption, activation, and business growth. The team is committed to optimizing user experience, increasing efficiency, and helping customers get the most value out of HighLevel. About the Role We are looking for a Product Manager to join the Workflows Team. This role is perfect for a self-driven individual who is passionate about automation and SaaS products. As a PM, you will help build impactful features and refine existing capabilities in the Workflows Module, making it easier for users to automate complex business processes. You will work closely with Product Managers and cross-functional teams to understand user pain points, develop innovative solutions, and ensure seamless execution. You will play a critical role in driving product success by leveraging data, user insights, and collaborative teamwork. Your Responsibilities - Workflow Funnel Optimization: Identify and close gaps from workflow creation to execution to improve activation and adoption rates across accounts. - Time to Value Acceleration: Drive initiatives that make it faster and easier for users to launch their first meaningful automation. - Retention & Engagement: Lead efforts to make workflows a sticky, high-usage product that users return to regularly. - Builder Simplicity & Usability: Champion ease-of-use by simplifying complex concepts, refining the UI, and reducing friction in critical paths. - Template & Entry Point Expansion:Launch iterative improvements to templates, hotlinks and suggested workflows to bridge intent and execution. - Support Insight to Product Fixes: Analyze support tickets and user feedback to identify and resolve common sources of confusion or setup failure. - Optimizing existing workflows, ensuring they are intuitive, scalable and aligned with customer needs. - Manage New Features: Managing workflow feature requests, tracking, prioritizing and ensuring timely execution of essential updates. - Cross Team Collaboration: Collaborating with other product teams (CRM, Reporting, Payments, AI, and Integrations) to ensure seamless cross-functional workflow improvements. - Tracking Metrics: Tracking performance metrics to identify usability bottlenecks, activation & adoption trends, and areas for optimization. - Staying updated on industry trends in automation, integrations, and no-code/low-code platforms to drive innovation within workflows. Your Core Skills - Experience in one or more of the following: 1. Product Management 2. Software Development - Passionate about building intuitive and scalable workflow automation solutions. - Ability to deeply understand user problems, spot friction in product flows, and make thoughtful trade-offs between power and simplicity. - Comfort with digging into usage data, funnels, and support patterns to find actionable insights. - Understanding of product development lifecycle and experience working on SaaS products. - Strong analytical mindset to interpret user behavior, identify pain points, and optimize workflow functionalities. - Leadership and collaboration skills, with the ability to work cross-functionally and drive initiatives forward. - Understanding of automation tools and workflow best practices to enhance user experience. - Ability to deconstruct complex software experiences and highlight good UX from bad UX. - Familiarity with workflow automation platforms is a plus. - A problem-solver who thrives in a fast-paced, execution-driven environment. Experience - 4 to 6 years of Product Management experience ideally in SaaS or automation platforms - Proven track record of shipping complex, user-facing features in a fast-paced environment - Proven experience owning large-scale, customer-facing product platforms - Experience working on workflow automation tools or CRM platforms is a plus Deep Understanding of: - Workflow builders, automations and no-code or low-code platforms - Product funnels: activation, retention, and reducing time to value - Identifying friction points in UX and translating feedback/support data into product decisions - Cross-team platform work: enabling other product teams through triggers, actions, and integrations - Working with engineering on large-scale frontend + backend architecture (especially builder-like UIs) Running feature discovery and validation loops with beta users Partnering closely with design to simplify complex systems and reduce cognitive load Writing clear, structured PRDs and communicating roadmap tradeoffs to stakeholders Analyzing data from tools like Superset, Pendo or Tableau to inform product decisions Why Should You Join Us? At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.  Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.