Head of Product Marketing

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

The Head of Product Marketing sits at the intersection of Product, Sales, and Marketing, driving clarity in what we build, how we position it, and how we win.

You will connect market insight to product direction and bring new ideas to life. This is a player-coach role: hands-on with positioning, pricing, and launch strategy, while leading and developing a high-performing team of product marketers who each own a product line and act as embedded strategists within the Product org.

At Deel, Product Marketing partners with Product from the very beginning—shaping roadmaps through customer and competitive insight, commercializing launches across global markets, and driving growth post-launch. Global in scope, data-informed, and customer-obsessed, you’ll bring the voice of the market to every decision and ensure Deel’s innovation turns into market momentum.

Responsibilities

• Act as the voice of the market in product development, ensuring roadmap decisions are informed by customer needs, competitor moves, and industry shifts.
• Build a systematic insights function: buyer research, win/loss, partner feedback, analyst relations, and market sizing.
• Collaborate with Product to prioritize roadmap based on growth opportunities and competitive differentiation.
• Own global positioning, messaging, and value propositions across all Deel products and partner offerings.
• Drive pricing and packaging strategy in partnership with Product and Revenue teams.
• Segment markets and buyers, identifying where Deel should double down and where to pull back.
• Lead GTM strategy for new launches and cross-product solutions.
• Build frameworks for tiered launches and ensure tight integration with demand gen, regional marketing, and sales.
• Partner with RevOps to ensure launch and adoption metrics are tracked and tied to revenue outcomes.
• Create world-class enablement programs for sales, SDRs, and partners that go beyond product training to include market context, competitive intelligence, and objection handling.
• Drive thought leadership content, customer stories, and use cases that elevate Deel’s category leadership.
• Build and scale a Product Marketing org that mirrors a Product org: PMMs owning specific lines of business, accountable for both roadmap influence and GTM success.
• Mentor a global team of product marketers, fostering cross-functional collaboration and data-driven decision-making.
• Represent Product Marketing at the exec table as a strategic voice in overall company direction.

Qualifications

• 10+ years of experience in B2B SaaS, with at least 5 years leading product marketing or go-to-market strategy in a high-growth, multi-product environment.
• You understand how product decisions are made (experience within a product org is a plus), how roadmaps are prioritized, and have influenced product strategy through customer, competitive, and market insight.
• Exceptional product storyteller with strong analytical instincts. Able to translate product strategy, customer insight, and competitive data into narratives that inspire customers and align teams.
• Well versed in pricing, packaging, segmentation, and sales enablement for complex SaaS products.
• Known for your collaboration and communication skills, with a track record of building alignment across Product, Sales, and Marketing teams.
• Thrive in operating in a fast-paced, distributed organization with global teams and audiences.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at recruiting@deel.com.

As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations.

This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Privacy Policy.

• For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT; results are available at Ashby, Covey.